Pantone's Pick: Greenery is Color of the Year
Whether you think the hoopla over Pantone’s annual color of the year announcements is gospel or simply über-savvy marketing for the global color authority, weighing in on the choice is irresistible.
I’ve gotta say, this year’s Greenery (Pantone 15-0343) a fun one. It’s the perfect antidote to icy mornings and bone-chilling winds. Thanks no doubt to the burst of attention, I’ve been seeing fresh yellow-greens popping up everywhere—fashion, home furnishings, and décor. Much more uplifting than Benjamin Moore’s 2017 pick, Shadow, a moody shade of deep amethyst, and Sherwin Williams’ yawner, Poised Taupe.
Each of the big three color giants presents plausible explanations for their picks. Ben Moore describes Shadow as a versatile jewel tone reflecting our penchant for drama and Sherwin Williams pronounces its taupe hygge, a Danish term rapidly becoming a generic descriptor for coziness and warmth. (The Danish concept is much more compelling, encompassing the company of family and friends and the feelings such gatherings generate).
Meanwhile, Pantone color experts point to the fresh greens on the runway for 2017, the environmental green movement, and the traditional association of the shade with new beginnings. According to Pantone: “Ultimately, Greenery calls to mind the ‘re-’ words: refresh, revive, restore, renew, replenish, regenerate, rejuvenate, reinvigorate, re-oxygenate. Design is an outlet for all of these fresh beginnings. And the yellow pigment in Greenery references the sun, the symbolic light that people need in these times.”
Amen to that.
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by Chris Lee